November 25, 2014
As we enter the holiday season we become sensitive to the demands on our time and our wallets. It also seems the season creates a sense that there are never enough hours in the day to accomplish all we need and want. There will be lots of traveling, shopping, entertainment, a general increase in the consumption of food and beverages of all kinds as we celebrate; but let us remember that all our activities are stimulating the economy and perhaps we can consider more thoughtfully where we spend our dollars.
While the way we conduct our business has changed due to the convenience of current technology and conveniences presented to us daily by our large and small retailers and providers, we invite you to be conscious about buying local. We know that our national and local economic environment is what makes our world go around. As we become a society dependent on global competitiveness, we must not forget that the strength of our communities is in the number of dollars that stay and flow locally. Typically, local independent businesses circulate a greater percentage of the revenue they generate because they create more local wealth and jobs.
While big box stores and absent-franchises play a role in the stability of our economy, economic studies continue to demonstrate that the multiplier effect of local independent business is greater as exhibited by the American Independent Business Alliance.
Here are a few reasons to consider buying local goods this holiday season:
- Buying local enhances the local economy – through direct, indirect and infused impact.
- Buying local creates and retains jobs – small businesses are the largest employers nationally.
- Buying local increases the tax base – taxes collected increase service benefits.
- Buying local is an investment in the future of our community – businesses remain in the area.
- Buying local encourages other investments – local success attracts other opportunities.
- Buying local encourages variety – local businesses respond the local needs.
- Buying local supports services (banks, art, eateries) – services cluster around local businesses.
- Buying local saves time/money – reduces traveling time which translates into dollars (gas/time).
Keep local shopping on your list of things to do regularly and particularly during this busy shopping season. The Board joins me in wishing you and your loved ones a healthy and joyful holiday season.
Clarita Mattox, President